With the rise and popularity of TikTok it has become a vital tool for small businesses. In this blog post I’ll talk about how TikTok is impacting small businesses and their growth.
TikTok and It’s Popularity
The social media platform TikTok has exploded in popularity. For teenagers it’s an addiction, a place to share videos with friends, or both. For small businesses it’s a growth engine. According to the SBE Council “88% of small businesses experienced an increase in sales after promoting their product or services on TikTok” (Kerrigan , 2025). This shows that businesses gain a higher chance of success when making short term videos for social media platforms like TikTok.
Why Short Form Videos Are Helpful to Your Business
Short form videos are a great way to get your message across quickly, while maintaining the viewer’s interest. More importantly, it’s mainstream. Instead of an ad somewhere online, people can find your business quicker because it has a large user base. Half that user base might be scrolling right now. Posting about your business on TikTok is beneficial overall because you’ll see results faster and this will give you confidence. According to SBE Council “A significant number (74%) report selling out of a product after promoting it on TikTok.” (Kerrigan, 2025). This shows the benefits of short form videos, and how they can benefit businesses.
Another way its beneficial is in terms of gaining popularity. As more people see your advertisements and buy your products, you’ll become trusted and more popular. Your followers will increase, and people may tell others about your business and what you sell.
How Does It Benefit the Viewer?
How about your audience? How does the viewer benefit from seeing your ad? Well, first you need to know what the viewer expects. A catching intro (like a show of your product) and music. Music is most important because it can set the tone for your video. If the music is something that matches your brand, then it’ll make the product stand out. According to Forbes “if you are selling jewelry or clothes, you can create videos showing off new products that you have in stock while pairing up the video with catchy background music that will make people want to buy from your store.” (Karra, 2022).
When your business rises in popularity you’ll gain followers. This will give viewers a unique interaction experience. According to Forbes “It makes following a company much more enjoyable than just reading about what the company does on social media or looking at boring product photos.” (Karra, 2022). This creates a more creative and interesting way of followers interacting with your business, this allows for followers to be involved.
In Conclusion…
In conclusion, short form videos can be beneficial to small businesses in ways of people finding your business, buying your product, and gaining popularity. According to sources, sales have gone up significantly when businesses have posted short-term videos to advertise their product.
